I noticed that every few minutes young women would walk into the foyer, dressed in flip-flops, T-shirts and tattered jean shorts, and then go through a radical transformation as I sat in the lobby of a drab office building here, waiting to be led up to the penthouse loft of Tinder, the fast-growing dating app.
Swapping down their rubber sandals for stiletto heels, they smeared on globs of lip gloss and flung on leather coats. After a wardrobe that is 30-second, they certainly were prepared with regards to their appointments at a modeling agency on a lawn floor. exact Same individuals: two extremely personas that are different.
A brief elevator trip later on, it became clear that the quick-change act I had just witnessed downstairs, though unrelated to Tinder, still had a lot to do with what was going on upstairs as I sat in on a meeting with a group of Tinder executives. Just just What someone wears, as well as other clues that are visual off in photographs, can inform one thousand various things about them.
And Tinder thinks why these clues are one of the keys to online dating sites.
The company said in the two years since Tinder was released, the smartphone app has exploded, processing more than a billion swipes left and right daily (right means you вЂњlikeвЂќ someone, left means you donвЂ™t) and matching more than 12 million people in that same time. (suite…)